As stated on the manufacturer's website:

Our mission is to provide flooring products of the highest quality and value. We are committed to providing sales expertise, product knowledge, and professionalism that exceeds our customers’ expectations. Our company is ran on honesty, excellence, honor, integrity, and dedication.

Dedication - We are dedicated to providing quality products and customer satisfaction​

Excellence -  We are committed to having a spirit of excellence in all aspects of the company​

Integrity - We are devoted to conducting business with honesty and ethics​

Teamwork - We are successful and efficient by being team players